The Client
Marketing Manager Morten Palm Andersen from the Danish
small-medium sized amusement park, Tivoli Friheden.

The Challenge
“We wanted to extent the visiting hours to appeal to a larger
audience, and we also wanted to raise the overall quality of our
Halloween experience to meet visitors’ expectations. The thing is,
we did not really have a problem with the theming that we had,
but a lot of it was homemade, and therefore did not meet our
quality standards, and it did not work well during dark evenings.”

The Solution
“We added a lot of high quality events including horror stories told
by a dressed-up local storyteller. We also created a spellbinding
Halloween theme that works both day and night, thanks to MK
Themed Attractions, who showed us their fiberglass props lit
up from the inside. The theming during the day is a friendly and
fun kind of ”scary” that transforms into a completely different
experience in the evening, where integrated light and smoke
makes the Halloween theme stand out in a bit more scary
way. Their sister company MK Illumination furthermore made it
possible for us to combine orange leaf garlands with orange light
chains and a lot of colorful RGB Halloween lighting for trees and
buildings, lighting that we reuse for our Christmas season.”

The Result
“During the last four years we have experienced 100% growth
for our Halloween season, which is beyond fantastic. We also
experience that our added focus on extending our opening hours,
with theming that transform from day to night, appeals to a larger
audience and has been a massive hit among our guests. In the
future we will keep creating trend-setting events and theming.”

Morten Palm Andersen, Marketing Manager at Tivoli Friheden